Manufacturer Johnson & Johnson, which built a multi-billion dollar empire on producing beauty and health aid products ranging from baby powder and shampoo to skin creams, is pledging to make their product line-up more consumer friendly by agreeing to remove certain hazardous chemicals no later than 2015.
The company’s best-selling and popular line-up of baby products is set to be reformulated and on the shelves by 2013, with such harmful ingredients as formaldehyde no longer a part of the ingredient label.
Adult personal care products made under such well-recognized brand names as Neutrogena and Clean & Clear, will undergo the same scrutiny to rid them of dangerous chemicals no later than 2015.
“We want people to have complete peace of mind when they use our products,” said Susan Nettesheim, vice president of product stewardship and toxicology for J&J’s consumer health brands.
The massive clean-up action is being taken after years of pressure being exerted on the company by both consumer advocates and environmental groups who have long called for personal care products that solve one problem without creating another due to unsafe chemical ingredients.